Post by account_disabled on Feb 15, 2024 3:09:21 GMT -6
Use discount thresholds This is the same as the shipping threshold, except that it provides a discount instead of free shipping. This discount can be a discount code that you display in the form of an advertisement on your website , or it can be a discount that is automatically applied when the order amount meets a threshold you set . Here’s a case study showing that a marketing program that tied a
About 34.1% of respondents aged 25-34 prefer France Phone Number List discounts to free shipping. Conversely, only 18.5% of this age group prefer free shipping to discounts. The key to discounting is to ensure that the discounted order amount cannot be lower than your current average. For example, suppose my average order amount is 41 yuan, and then I set a discount for orders over 50 yuan, then it makes no sense to set a discount of 20% off or lower,
Offer volume discounts This is a different idea from the discount threshold. Instead of requiring the entire order to reach a certain amount, you can encourage customers to buy more by offering discounts for bulk purchases of a product. For example, the VWO case study shows that volume discounts can increase AOV by 18.94% . it depends on what type of product you are selling. If you sell products that customers will basically buy at least one or more, then this method can effectively increase your order amount. For example, if you sell nail polish, customers will basically want several different colors, so you can offer a discount for purchases of 3 or more.
About 34.1% of respondents aged 25-34 prefer France Phone Number List discounts to free shipping. Conversely, only 18.5% of this age group prefer free shipping to discounts. The key to discounting is to ensure that the discounted order amount cannot be lower than your current average. For example, suppose my average order amount is 41 yuan, and then I set a discount for orders over 50 yuan, then it makes no sense to set a discount of 20% off or lower,
Offer volume discounts This is a different idea from the discount threshold. Instead of requiring the entire order to reach a certain amount, you can encourage customers to buy more by offering discounts for bulk purchases of a product. For example, the VWO case study shows that volume discounts can increase AOV by 18.94% . it depends on what type of product you are selling. If you sell products that customers will basically buy at least one or more, then this method can effectively increase your order amount. For example, if you sell nail polish, customers will basically want several different colors, so you can offer a discount for purchases of 3 or more.